How to write an academic recruiting email


Communication is perhaps the most important aspect of college recruiting. To be more specific, written communication has an essential role in the recruiting process.

Unfortunately, many athletes miss out on great opportunities because they don’t learn how to properly communicate with college coaches, assistant coaches or recruiting coordinators.

So, I want to give you an effective strategy for using email in the recruiting process so that you can avoid the mistake of missed opportunity.

As you begin, it helps to be aware that most college coaches are looking for athletes who actually want to get an education at the school they work for. Truth is, for the majority of colleges outside of the Power 5, educational opportunities draw more prospective student athletes than athletic program.   

Academic interest emails display understanding the balance between collegiate academic and athletics. 

Next, if you want to be considered as a prospect or recruit at a college you will have to find a way to communicate that information to a college coach, assistant coach or recruiting coordinator. The best way to do that is by email, especially if you’re interested in colleges out-of-state.

The recommendation of many online resources is for athletes to blindly email coaches asking about available scholarships and roster spots. While there is a proper time to ask those questions, it’s helpful to know that an academic interest email is not the email to ask those questions.

So, what should you include in the email?

Obviously, in an academic interest email it is important to display your interest in the academic programs offered.

Why? Because coaches like it when you show them that you’ve done some research on the school as well the team. Another useful tip is to include facts about the program as well as some recent statistics such as graduation rate or placement rate after graduation. Ultimately, coaches want to know the athletes emailing is goal oriented and highly motivated to succeed.

To wrap up, proper communication is important for recruits. To be effective, your communication needs to display your level of interest in the college and that your objective is to find a college that will academically position you for success after your career.

Finally, there are several key pieces of information required in recruiting emails so I will continue providing readers great tips and useful information in future posts.


Be Committed,


Coach Mike


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