How social media can help your recruiting

Social media can help with self-promotion

Social media can be a great tool for self promotion for your recruiting. I use it everyday to promote players, share ideas, tips and motivational coaches quotes. On several occasions college coaches have connected with me via social media to ask about my PrepStar athletes.

Social media can also help you connect with coaches, player and key people at prospective colleges. Here’s why.

Many college coaches use social media as another recruiting tool. For them, its a good way to find out what kind of person you are just by viewing your social media pages, posts and interactions.

Screen Shot 2015-06-26 at 12.33.10 PMTwo Reasons to Use Social Media

So, if you don’t have a social media account I recommend that you get one soon. Here are two good reasons a why.

First, social media is a great way to start and keep a recruiting relationship going. But what about the email? Emails definitely have a place in recruiting.  However, connecting with a coach via social media can open the door of opportunity to send the email to tell the coach more about you.  Also, social media is a good way to stay in touch after you’ve gotten to know one another.

Second, NCAA guidelines are a bit vague on the contacting athletes through social media. Texts and emails on the other hand are more regulated and count as a recruiting contact. Use loophole to your advantage advantage.

Lets Review Some Basics

Now, if you want to use social media like Twitter and Facebook to your advantage let’s cover a few basics. Follow these tips and you’re sure to help you use social media to your advantage.

  1. Connect with coaches follow teams to learn about program
  2. Follow college players to collect information, get to know them and learn about the program.
  3. Make your posts interesting. If you put a link, give your follower a reason to want to click the link and find out more about you.
  4. Be wise with the content you post. Don’t post profanity, vulgar or offensive material. And if its on your page delete remove it now!  You want to post content that presents you in a positive way.
  5.  Its not smart to post injuries, failures and absolutely no whining/complaining about a coach or teammates!

    Are you crying? There's no crying in baseball!
    Are you crying? There’s no crying in baseball!

Okay, now that you’ve decided to use social media to your advantage use the social media search menu and started connecting. Also, if you haven’t already, make sure to connect with me on Twitter @michaelwoosley.

Next week, I’ll share some tips on how to get the most out of your social media communications.

Good luck!

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Coach Mike Woosley is a National Scouting Director at CSA-PrepStar.  As a professional collegiate sports scout Mike works with qualified next level student-athletes to find the right college athletic and academic fit. Comments and questions are always welcome.

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