Tag: Prepstar Southwest

Social Media Strategy Tips

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Building a strong social media presence can be a powerful tool for student-athletes looking to share their journey, connect with fans, and attract college coaches—but it must be done strategically and responsibly. A well-planned social media strategy helps athletes maintain a positive personal brand, showcase their character, and communicate effectively while protecting their reputation and safety. Here are some key steps to consider when developing a social media strategy for student-athletes.

  1. Establish guidelines: Create clear guidelines for what is and isn’t appropriate to post on social media. This includes topics like language, images, and content related to the school or team.
  2. Determine platforms: Decide which social media platforms to use based on your target audience and goals.
  3. Develop a content calendar: Plan out what you will post and when. This can include game updates, behind-the-scenes content, and personal stories.
  4. Engage with followers: Respond to comments and messages to foster engagement and build relationships with followers.
  5. Monitor analytics: Track metrics like engagement and reach to evaluate the success of your strategy and adjust as needed.

Remember to always prioritize student safety and well-being when creating and implementing a social media strategy.

Choosing the Right NCAA Eligibility Account

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The NCAA Eligibility Center offers three types of accounts. To start your registration begin with the free profile page. As students move through their high school career the NCAA helps you progress through the verification process by sending an email with instructions to help prospective student athletes matriculate through the verification process.  

 Athletes are advised to begin the Clearinghouse process in the beginning of their junior year. At that time, athletes must arrange to meet with a guidance counselor at your high school in order to review the Clearinghouse process. If you are a senior and have not already begun the Clearinghouse process, don’t panic, there is still time. Set up to meet with your guidance counselor in the next few days and get started with the Clearinghouse process.

3 types of NCAA Eligibility accounts:

  • Profile Page (Free) – A great starting point! If you’re not sure about competing in college yet, this account allows you to receive updates and easily upgrade later.
  • Certification Account (Required for D1 & D2 Athletes) – If you plan to compete at the Division I or II level, you’ll need to upgrade to this account to get officially certified.
  • International Student Account – Designed for student-athletes from outside the U.S.

The link to the NCAA Eligibility Center can be found in the Locker Room tab of your PrepStar recruiting profile.  For athletes not PrepStar verified, search for the The NCAA Eligibility Center.

College Athletic Scholarships By the Name 

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Understanding NCAA Athletic Scholarships: Headcount vs. Equivalency Sports

Not all scholarships are awarded the same way. The NCAA divides sports into two categories: headcount sports and equivalency sports. Photo credit, Jeffrey F Lin 

When it comes to college athletics, scholarships play a crucial role in helping student-athletes afford their education while competing at a high level. However, not all scholarships are awarded the same way. The NCAA divides sports into two categories: headcount sports and equivalency sports, with different rules for how scholarships are distributed.

Headcount vs. Equivalency Sports

In headcount sports, such as Division I football (FBS), men’s and women’s basketball, women’s gymnastics, tennis, and volleyball, scholarships are awarded on a full-ride basis. This means each scholarship must cover the full cost of attendance, and there are strict limits on how many athletes can receive one.

In contrast, equivalency sports like baseball, track and field, and soccer allow coaches to divide scholarship funds among multiple players. This means that instead of receiving a full scholarship, many athletes in these sports receive partial scholarships, which are often combined with academic aid or other financial assistance.

Scholarships in Division II and Division III

At the Division II level, all sports are considered equivalency sports, meaning scholarships are typically divided among team members. This allows more athletes to receive financial assistance, but most do not receive full-ride scholarships.

Meanwhile, Division III schools do not offer athletic scholarships at all. However, this does not mean that athletes are left without financial support. Many Division III student-athletes receive substantial aid through academic scholarships, grants, and need-based financial aid. In some cases, the financial packages at Division III institutions can be just as competitive as those in scholarship-granting divisions.

For student-athletes and their families, understanding these distinctions can help in making informed decisions about college recruiting and financial planning. Whether aiming for a full scholarship in a headcount sport, seeking partial aid in an equivalency sport, or leveraging academic scholarships in Division III, there are multiple paths to making college athletics an affordable reality.

Workout Recovery tip: Essential Amino Acids (EAAs) vs. Branched-Chain Amino Acids (BCAAs): What’s the Difference?

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Photo by Redd Francisco on Unsplash

When it comes to workout recovery for athletes, the difference between EAAs and BCAAs is significant. BCAAs—leucine, isoleucine, and valine—play an important role in triggering muscle protein synthesis and can reduce soreness and provide energy during training. However, because they make up only three of the nine essential amino acids, they are incomplete for rebuilding and repairing muscle tissue.

EAAs, on the other hand, include all nine essential amino acids your body cannot produce on its own. This complete profile not only stimulates muscle protein synthesis but also supports hormone production, energy balance, and prevents muscle breakdown. EAAs provide the full building blocks required for muscle repair, making them the gold standard for post-workout recovery.

Bottom line: BCAAs are helpful during training for energy and soreness management, but EAAs are superior for full recovery, growth, and long-term performance gains.

Game On: What September 1 Means for Your Recruiting Journey

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September 1 of a student-athlete’s junior year in high school is one of the most important dates in the recruiting calendar, especially for Division I and II prospects. On this date, college coaches are officially permitted to begin direct communication with prospective student-athletes. This includes phone calls, emails, text messages, direct messages on social media, and other personal recruiting correspondence. Before this date, coaches are limited in how they can interact with underclassmen, typically only able to send camp invites, questionnaires, or general recruiting materials.

In addition to communication, September 1 also marks the point when athletes may begin receiving recruiting materials and more personalized information from programs. Coaches can start scheduling unofficial and official visits, although the actual timing for when official visits can take place may vary by sport. Prospects may also begin discussing scholarships, roster opportunities, and other program details directly with coaches.

This date is especially significant because it is the first opportunity athletes have to see which programs have genuine interest. For many sports, September 1 serves as the “starting line” for meaningful recruiting conversations and can accelerate the process of narrowing down college options.

Athletes preparing for this milestone should have their highlight film, academic information, and athletic resume updated and ready to share. Being proactive on or before September 1 can make a major difference in attracting coach attention and building early momentum in the recruiting journey.

Prepstar featured athlete- Kaleb Layton

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The PrepStar featured athlete for this week is Kaleb Layton. Kaleb is a dynamic quarterback with a strong arm, impressive athleticism, and the ability to make plays both in the air and on the ground. The recent transfer to Buena High School (AZ) Kaleb had a stellar 2024 season, throwing for 1,943 yards, 19 touchdowns, and maintaining a 101.0 QB rating while also rushing for 210 yards and 8 touchdowns. His performance throughout the season earned him multiple Player of the Week honors, including recognition from Tucson ESPN Radio, KVOA News 4 Tucson, the Snoop Dogg Arizona Bowl, and more. Recently, I caught up with the rising Senior about preparation for the coming season and some memorable moments.

Metrics
Height 6’2”
Weight 170

Academics
GPA 3.0

Link to recruit profile: PrepStar 360 Athlete
Link to Hudl: 2024 Season Highlights
Twitter/X: @kaleb_Layton4

What are your goals after high school?
To go college and study business and continue my football dream and goals.

Are you looking to play in college?
Yes, it’s always been my dream since I was little to play at the next level in college.

What’s your dream school or team?
My dream college has been LSU ever since I was a kid. I’ve been watching them from the ups and downs.

What has been your favorite moment in competition?
The opportunity to get better, with good competition means that I’m pushing myself to be my best every rep.

What part of the game do you love most?
The family that it creates around a group of boys and creating memories with a team that is a part of something special.

What’s the best piece of advice you’ve received?
There is always something you can work on or get better at and your biggest competition is always the guy that looks back at you in the mirror.

What’s your pre-game routine / or pre-game superstition?
Locker room getting hyped up with my brothers.

If a movie was made about you, who would play you?
It would have to be my closest friend because he knows everything about me.

If you could try another sport, what would it be?
Yea, I wanna play baseball this year.

What’s your favorite game-day food?
Canes. Me and my teammates have always eaten canes before games. It helps us through the game

How to build muscle and gain weight in the off season

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Many athletes talk with me about how to gain weight and add muscle to their frame, especially during the busy summer activities of camps, practices and workouts. My reply is always to ask if they know how many calories they eat every day compared to the amount of calories they burn every day. Most athletes do not know they answer to either question.

For example, say you have car and enough gas in your tank to get 100 miles. But the trip you are about to take is 200 miles. Obviously, if you don’t add more gas to your take you’ll surely end up stalled out on the side of the road. So, simply, you need more gas to get where you want to go. Likewise, to continue to gain weight and add muscle to their frame athletes should be in a calorie surplus.

I’ve mentioned in articles from previous newsletters that to grow muscle and add weight the body needs surplus calories. Which means that at the end of the day you have consumed more calories than you have burned during an active day. Also, unless you have the time to weigh food and do complicated math to figure out your daily caloric intake I suggest using an calorie counting app, to help you track how many calories you burn daily and how many you need to consume to build muscle effectively.

In-Season Edge: Train Smart to Stay Fast, Fit, and Powerful

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During the high school sports season, it’s easy for athletes to lose strength, muscle, and speed if training takes a back seat to games and practices. An effective in-season training plan doesn’t need to be intense—it just needs to be consistent, efficient, and focused on maintenance rather than growth. The goal is to preserve the strength and explosiveness built during the off-season while staying fresh and injury-free for competition. Here’s a simple, outline designed to help high school athletes maintain their performance edge all season long.

Strength Maintenance + Mobility
Speed & Agility + Core
Full-Body Power + Recovery Focus

Key Components.   
Strength Maintenance
Focus: Preserve muscle and power without overtraining

Speed & Agility
Focus: Quickness, lateral movement, acceleration

Mobility & Recovery
Dynamic warmups before games/training
Post-session stretching, foam rolling
Light yoga or mobility circuits 1–2x/week

Supportive Elements
Nutrition: Stay consistent with protein intake (1g per lb of body weight) and fuel pre/post practice.
Sleep: Prioritize 8+ hours of sleep for recovery.
Hydration: Maintain high water intake throughout the day.

3 Recruiting Tips for High School Athletes During the NCAA Quiet Period

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Take the Initiative — Reach Out to Coaches via Email or Social Media
Even though in-person contact is restricted, coaches can still respond to emails, messages, and letters.

  • Send personalized emails with your highlights, GPA, test scores, and a short message expressing interest.
  • Follow and interact (appropriately) with college programs on platforms like Twitter and Instagram.

Tip: Include a link to your recruiting profile or highlight video in your message.

Update Your Recruiting Profile and Highlight Video
Make sure your Hudl, YouTube, or PrepStar profile is current and polished.

  • Include your latest stats, updated film, and academic info.
  • Coaches will often evaluate from afar during quiet periods, so your online presence is critical.

Tip: Pin your best clips first—coaches often only watch the first 30–60 seconds.

Schedule Unofficial Visits and Campus Tours
You can visit campuses at your own expense, but coaches can’t meet you in person during the quiet period.

  • Take a self-guided tour and get a feel for the campus environment.
  • Snap a picture in school gear and tag the program to show your interest (it keeps you on their radar).

Tip: Check each school’s recruiting calendar to ensure your visit aligns with NCAA rules.

PrepStar Featured Athlete – Damir Ilicic

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The PrepStar featured athlete for this week is Damir Ilicic. Ilicic is a read option dual threat quarterback with good size, speed, and a big arm. In 2024, as a Junior, Damir threw for 2,237 yards with 21TDs! Additionally, he was selected 1st Team All Region. Recently, I caught up with the rising Senior about preparation for the coming season and some memorable moments.

Metrics: 6’2”, 180
Academics: GPA 4.0

Link to recruit profile: PrepStar 360 Athlete
Link to Hudl: 2024 Season Highlights
Twitter/X: ​​@damirtilicic

What made you fall in love with your sport?
After I came to the United States I thought football looked so fun and entertaining, so I started playing and fell in love with it!

What motivates you to keep pushing yourself?
To be a better player and person everyday!

What’s your dream school to play for?
I would love to play at an Ivy League school like Dartmouth or Cornell. I believe that’s truly where I belong to play!

What’s the best advice you’ve gotten from a coach?
The game is 20 percent physically and 80 percent mentally, it really changed my perspective on the fact that my mental game will take me further than my physical attributes.

What part of the game do you enjoy the most?
The team is my favorite part of the game.

What do you want to be remembered for as a teammate?
I would like to be remembered as someone who truly cared about everyone and that changed the program for the better.

How do you prepare before a game?
I usually prepare for the game by eating a lot of carbs the night before. I also watch a whole lot of film on the opponent throughout the game week.

What has been your favorite in-game moment?
My favorite in game moment had to be this past homecoming game, the throw to end the first half of the game really sealed the deal.

If a movie was made about you, who would star?
Leonardo DiCaprio, I just think he resembles me a whole lot.

If you could play another sport, what would it be?
I would like to play soccer, I used to play and it was fun when I did play.